13th Mar 2020

Calling all Young Farmers!

You can help spread the message of eradicating BVD from Wales AND win yourself £500 in the process thanks to Boehringer Ingelheim. Interested? Of course you are!

It’s easy to get involved - just create a digital advert encouraging Welsh cattle farmers to get involved in the Gwaredu BVD scheme. This can be from any angle of the programme, from testing through to PI hunting. You can be as creative as you like and send it through to us on Facebook, Twitter and/or Instagram to be in with a chance of winning £500 and being featured on the Gwaredu BVD website.


How to enter

  • Create a digital advert promoting the Gwaredu BVD programme

The digital advert could be a static poster, video, slideshow, farmer testimonial and more – be creative with it! Remember it should be in a landscape format (16:9 ratio is recommended so that it fits with digital screens without cropping or stretching your work)

  • Include key messaging of the Gwaredu BVD programme around the topic that you choose

Remember that your digital advert will be seen by farmers across Wales and it should help them get on board with Gwaredu BVD.
Possible topics you may wish to focus on: Young Stock Screening, PI Hunting, BVD Eradication and more.
Entries can be in Welsh, English or Bilingual.

  •  The more creative… the better!

There are many free editing apps and websites to help jazz up your digital ad.

  • Once you have created your digital ad, make sure to submit before the closing date on Monday 11th May 2020. You can submit by:

Posting your digital advert on Facebook tagging Gwaredu BVD in the post
Tweeting your digital advert using the hashtag #gwaredubvd and tagging @gwaredubvd in the message

Don’t forget, your advert will be judged on:

  • Key messages and persuasive techniques;
  • Creativity;
  • Use of testimonials and original research.


Winners will be announced on Friday15th May. The winning entries will be promoted across Gwaredu BVD’s social media and website as well as on digital screens in vet practices across the country.


Terms and Conditions

Entries will be accepted from the opening date Friday 13th March 2020 to the closing date Monday 11th May 2020 at 12.00pm.

The winning advert(s) will be announced on 15th May on Gwaredu BVD's website and social channels.

The winning advert(s) will receive £500 for their club with thanks to Boehringer Ingelheim. This cannot be exchanged for an alternative prize.

You can submit your advert in Welsh, English or Bilingually. Entries received will not be favoured according to language choice.

Digital adverts will be judged on:

Key messages and persuasive techniques;
Use of testimonials and original research

This competition is open to Young Farmers Clubs ONLY. Entries from other groups will not be considered.

If entrants wish to submit a photograph and/or video clip to enter or participate in the digital advert competition:

a. entrants warrant that they are the person in the photograph or video and/or they have prior consent from all persons in the photograph or video to submit it as part of their entry;

b. entrants agree that we have the right to publish and communicate to the public the photographs in any media without restriction or limitation throughout the world and not only for the purposes of the Competition;

By entering this competition, you permit Gwaredu BVD to distribute your work online and via vet practices. This includes and is not limited to; Gwaredu BVD’s social channels: Twitter, Facebook and Instagram, the Gwaredu BVD website, TV screens within vet practices and the websites of vet practices. This is not limited to the winning advert(s).

Gwaredu BVD reserve the right to withdraw or amend this competition at any given time without providing a reason.


Hints and Tips!

Here’s some messages you might want to mention…

  • Gwaredu BVD is industry led and not government led. Testing your herd for BVD is not compulsory, but there is a high possibility it will become law by the Welsh Government over the next few years, which is why we recommend testing your herds now.
  • Vets can test for BVD whilst they test the herd for TB. It’s a simple blood test, and the results will be shared within four days of the testing.
  • The benefits of testing for BVD have a bigger positive impact for the farmer- it can help stop the problem as well as ensuring a more profitable farm in the long run.
  • This is the only programme that is offering practical and financial support to vets and farmers- take advantage of it before it’s too late!
  • Over 8000 out of 11,000 farms in Wales have been screened for BVD so far.
  • It is vital that PI Hunting is undertaken on farms that are found to be BVD-positive and that PIs are killed in order to prevent further damage to the farm .

Don’t forget to do your homework… visit for the latest information, news and support on Gwaredu BVD.